Volume 4 Number 1, Winter/Spring 2010
Insurance gets social:
The rise and fall of social media for insurance
by Jennifer Overhulse-King
Despite recent advances in social media by industry leaders such as GEICO and Allstate, insurers as a whole are still largely considered to be dangerously behind the curve in their use of the social web. In this article, Jennifer Overhulse-King, Principal Owner of St. Nick Media Services, posits tha... More...