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Wait a Minutiae

By Mark O'Brien On 02.21.2012
Dagwood

At risk of having it seem as if “The Front Line” is becoming an ersatz Dear Abby for wayward marketers, I'm compelled to publish the note below because it’s the crux of the marketer’s challenge. If Immutable Rules 1 – 3 are, “We are not the target audience,” Immutable Rules 4 – 6 [...]

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Hunter S. Thompson

By Mark O'Brien On 02.20.2012
HST

Author's note: Off topic and off schedule, I publish this today to commemorate the passing of a writer whose like we'll never see again. He found his tone, his style, and his persona in Hell's Angels. He established them in Fear and Loathing in Las Vegas. He honed them in Fear and Loathing: On the [...]

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Wrong Track, Kemosabe

By Mark O'Brien On 02.14.2012

I received an email the other day from an earnest gentleman, eager to help his company write more business and make its brand more prominent. He presented a list of tactics that he sincerely believed would be effective means to his ends. I present the text of the email here, with minor modifications intended to [...]

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The End of the World As We Know It

By Mark O'Brien On 02.07.2012
Sarge's Tablet

According to dictionary.com, hype is a derivation of hyperbole:

Origin: 1925–30, Americanism; in sense “to trick, swindle,” of uncertain origin; subsequent senses perhaps by reanalysis as a shortening of hyperbole

That’s easy enough to imagine. A hyperbolic pitch – especially for something of dubious value – is recognized for the ranting it is and dismissed [...]

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Trapped

By Mark O'Brien On 01.31.2012

As of this writing, there are five groups on LinkedIn dedicated to social media in insurance. As of this writing, those groups have 3,266 members. And yet, one day last week, a client who sells software to insurance companies told me she wasn’t devoting resources to a Facebook page because it wasn't worth the effort [...]

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Generalize This

By Mark O'Brien On 01.24.2012

If you’ve been following The Front Line, you know I believe in common sense. I've believed in it since long before it was placed on the Endangered Species list. Because I'm a believer in common sense, I find this blog post from Abbie Lundberg (@abbielundberg) accessible and appealing. It’s [...]

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After the Revolution

By Mark O'Brien On 01.17.2012

More than 10 years ago, I wrote this piece for Tech Decisions magazine. (Hat tip to Robert Regis Hyle, Editor-in-Chief, @PC_360, for permission to use the link here.) I found it while searching the Web for something else entirely, was surprised to find it still out there, and was [...]

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The Great Divide

By Mark O'Brien On 01.10.2012
Hierarchy.001

Recently, The Frontline Center for Utterly Inscrutable Practices polled all the companies in the Fortune 1000, asking this series of questions:

1. Why do so many organizations create the position, VP of Sales and Marketing?
     A. There is no difference between sales and marketing.
     B. We don’t know [...]

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Once Upon a Time

By Mark O'Brien On 01.03.2012

Author’s note: In a short week, in the mode of post-holiday reflection, looking out across a new year, and mindful of time and planning, I recalled a comment from John Lennon: “Life is what happens to you while you're busy making other plans.” It’s true. We devote untold time to planning – business plans, project [...]

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The Season Within

By Mark O'Brien On 12.27.2011

Assuming most of us are paying attention to family, friends, and festivities this week, I offer a reflection on the season — not on our religious persuasions or the particular holidays we celebrate, but on our spiritual commonality and our roots.

In A Christmas Carol, by Charles Dickens, the nephew of Ebenezer Scrooge says this [...]

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  • The Front Line by Mark O’Brien

    Brand — personal or corporate — faces front. It’s the first impression that precipitates and influences all others. People, products, services, and revenues notwithstanding, brand — personal or corporate — is our most valuable asset. This blog reflects and promotes that asset, in all of its aspects and facets.
  • Articles From This Author

    BPO Does Not Mean Big Problems Offshore or: How I Learned to Stop Worrying and Love the Savings

  • Follow Mark on Twitter

    • Chrysler's "Halftime in America" ad: lots of baloney, no beef. http://t.co/xlya7uRb #, 4 hours ago
    • Techies and marketers -- never the twain shall meet: http://t.co/Qww3KuGu #, 2012/02/21
    • Hunter Thompson left us seven years ago today. Here are my thoughts. Please share yours: http://t.co/6w2aK1yn #, 2012/02/20
    • Our BI client in Charlotte inks a nice deal with a well-established insurer. Congratulations: http://t.co/iuAiPl4f #, 2012/02/15
    • Keep your brand management and marekting communication from derailing: http://t.co/QOwXOzdD #, 2012/02/14
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