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He Blinded Me With Science

By Mark O'Brien On 05.14.2013
binary

Gentlemen, we can rebuild him. We have the technology. We have the capability to make the world’s first bionic man. Steve Austin will be that man. Better than he was before. Better … stronger … faster. (The Six Million Dollar Man)

This just in: Thanks to science, we no longer need to view human [...]

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Patience, Patient

By Mark O'Brien On 05.07.2013
shoulder

I believe (I hope), I learned a lesson in patience — and brand — in the last 12 days.

As readers of The Front Line know, I had surgery on my right shoulder on February 7. On October 30 of last year, while trying to push two trees Hurricane Sandy had dropped from [...]

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Forensic Files

By Mark O'Brien On 04.30.2013
dna

The following program contains graphic situations and dramatizations. It may not be suitable for children, especially those who are extremely impressionable and may be profoundly disillusioned at the realization that the behavior of ostensible adults can range from cavalier to moronic when it comes to the treatment of their most valuable assets: their brands. Viewer [...]

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It’s Clobberin’ Time!

By Mark O'Brien On 04.23.2013
Ben Grimm

Author’s Note: The best way to begin this post is to admit something right out of the chute: I don’t have any idea what to do with people who need help, know it, ask for it, pay for it — and then won’t take it. (?!) That fact compels me to spend more time than [...]

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Great Sky River

By Mark O'Brien On 04.16.2013
future

Author’s Note: In three recent posts — which you can find here, here, and here — I argued against the notion that software programs could replace people as the conducting agents of sales. I rejected the notion that the traditional belly-to-belly approach to familiarization would be superseded by the byte-to-byte [...]

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You Got That Write

By Mark O'Brien On 04.09.2013
pen

When I speak to groups of elementary and middle-school students during readings of my book, Martin the Marlin — these groups often number in the hundreds, from Kindergarten through 8th grade — I get questions so direct they can only come from children. One of the questions I get most frequently is [...]

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Taking the Con Out of Content

By Mark O'Brien On 04.02.2013
data

Companies complain about the devastating effect ad-blocking technology is having on their revenue streams. They have a point … to a point. Blocking ads does break the traditional covenant in which users gained access to content in exchange for exposure to advertising. But the complainants fail to acknowledge that the terms of that covenant have [...]

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Thought Followership

By Mark O'Brien On 03.26.2013
binghampton

“Thinking is hard work, which is why so few people do it.” (Henry Ford)

I saw a profile on LinkedIn the other day, in which the person who posted it described himself as a thought and people leader. I’m certain beyond a shadow of a doubt that the gentleman who posted that profile is many things, [...]

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Warped Speed

By Mark O'Brien On 03.19.2013
enterprise

Author’s Note: Though I’ve never met, spoken with, nor exchanged written communication with the man, this week’s post is inspired by Tomasz Tunguz, who was kind enough to write this article, presumably with a very serious expression on his mug. Like last week’s blog post, it’s an indication of our [...]

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Aerodynamic Pigs

By Mark O'Brien On 03.12.2013
rock

Here we go again.

Software is going to pave the pathway by which endless streams of sales will smoothly flow to our doors in constant abundance, and all we have to do is watch the numbers pile up. How do I know? This article said so, silly.

The truth is, this article is [...]

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  • The Front Line by Mark O’Brien

    Brand — personal or corporate — faces front. It’s the first impression that precipitates and influences all others. People, products, services, and revenues notwithstanding, brand — personal or corporate — is our most valuable asset. This blog reflects and promotes that asset, in all of its aspects and facets.
  • Recent Posts

    • binary
      He Blinded Me With Science
    • shoulder
      Patience, Patient
    • dna
      Forensic Files
    • Ben Grimm
      It’s Clobberin’ Time!
    • future
      Great Sky River
    • pen
      You Got That Write
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